With all of the new, New, NEW web technology and acronyms flying around, it's easy to lose sight of what the tools really mean to you and your organization beyond just keeping up with the Jones'. Starting with key internal and external goals: programs, outreach, fundraising; learn what bedrock plans and ideals you should put in place and foster before even turning on a computer. This session will NOT teach you how to Blog, Tag, or Twitter but you will leave knowing how to better evaluate and implement your web technology needs and dreams.